This catalogue is a non-exhaustive look at some of the creative campaigns I’ve worked on over the years, showcasing writing, interviews, photography, creative direction, design, and a bit of everything in between with overlaps all around.
The website as a whole is, as per usual, a perpetual work-in-progress.
Some other things worth a mention:
I was the senior creative for a climate tech B2B SaaS startup for 2.5 years leading their design, multimedia, and brand experience. The role was multi-hyphenated: I was responsible for design, brand management, copywriting, and content marketing strategy and production. It was a big role in a small team working across the company on two (very) different products.
Find here some examples of this work, though certainly not exhaustive. Everything here was made by me in most or all forms - logo design, e-book design, web development, infographics, copywriting, editing, etc. Though not featured here, I was also responsible for authoring the company’s first brand guidelines and constantly evolved the brand and product marketing throughout my time there.
As their work looks different since my departure, please refer to these select examples instead.
Click on the links to view example reading on the company website, or scroll to find design work here. P.S. The author credit is now anonymized since I no longer work there but trust me – those are my jokes alright.
Adding integrity to carbon projects with carbon insurer Kita ↗
Remote monitoring at a national scale with the Rocky Mountain Elk Foundation ↗
On the importance of storytelling for effective nature-based solutions: interview with MaryKate Bullen ↗

Measuring and monitoring for one of Earth’s key planetary boundaries, biodiversity ↗
Preparing for Europe’s drought with HydroForecast ↗
Remote monitoring for forest management ↗
How to easily access up-to-date parcel data and satellite imagery in Lens ↗ plus the graphic.
How AI can be a useful tool for climate and the sciences ↗ – ghost-written. I was the main author but collaborated with engineers and technical staff on content
Announcing Lens Lookout: Automated Change Detection Alerts ↗
Much of the product marketing copy on the company website from 2022 to November of 2024, collaborated on with relevant product teams. Heads up as some of this has changed since my departure, but please see other product marketing examples in the design section below.

Examples where I created the motion design assets, logos, interactions and owned video editing and production. Typically the script was co-written and a collaboration between multiple teams and people, and audio is all in-house.









Becca Aceto is a hunter, angler, conservationist, storyteller, and all-around public lands steward living in Boise, Idaho. At 28, she’s working to conserve the wildlife and public lands that give her food, peace, and beauty while making sure that the voices coming to the conservation table are diverse, new, and readily welcomed.
Originally from the suburbs of southwest Ohio, Aceto credits her childhood as the inspiration for her conservation work today. Her parents encouraged Becca and her siblings to explore: “They would kick us out the door after school to go roam until nighttime,” she remembers fondly. The local park offered some of her first experiences outside: fishing bluegill with a simple stick or searching for snakes in the brush.
After graduating from the University of Kentucky with a degree in natural resources, Aceto began her journey into conservation. She worked as a naturalist at the Sawtooth Interpretive and Historical Association, a wilderness ranger with the Payette National Forest, and then spent three years as a field biologist with the Sawtooth National Forest. In 2017, she began hunting. “One of the big turning points in my life was when I started to hunt. It added this incredible layer to what I thought was a very full life spent in the outdoors.”

Today, Aceto is an Ambassador for Artemis, an initiative of the National Wildlife Federation that seeks to create space for women to support one another as hunters and anglers while uplifting their voices to the forefront of the conservation movement. During the week, she works as the communications and outreach coordinator for the Idaho Wildlife Federation.
Em Estrada sat down with her to discuss her work in conservation and how it’s been shaped by her love of hunting. The following interview has been edited for length and clarity.
Estrada: What does hunting mean to you?
Becca Aceto: My answers are always a little different because it’s evolving, but for me it’s about connection and responsibility.
Two years ago, it meant my ability to have food through the winter and the rest of the year. If I’m going to eat meat then I’m going to try to do it in the most responsible way I’m able to, which I believe to be hunting.
A year ago, hunting meant learning, growing in my ability as an outdoorsman to connect with the land, and understanding my place in it. I’m also a naturalist at heart—I enjoy being in nature and learning about the landscapes, the plants, the animals, the geology, and then taking that information and sharing it with others. My preferred method of procuring food also goes hand-in-hand with my preferred method of recreation, and both are able to be shared with the people in my life. So, after a successful hunt, when the food finally reaches a plate, I’m connected to it through every step of the process—from life to death to sustaining myself, friends, and family through a meal. Hunting is not for everyone, but it’s given me a renewed appreciation of food and a joy in sharing meals, stories and the entire process with those that I love. Before hunting, I never felt the same way toward food I bought at a store.
Both of those things are still true. Now, after having worked in conservation for a little while, it means community. Hunting and hunters are my little group of people. It’s also turned into more of a lifestyle than an activity that I do occasionally. It affects the way that you think about the natural world anytime that you’re out there, whether you’re hunting or not. When I’m out morel picking, and I see tracks, I start to think: Where did this animal go? What are they doing? What are they feeding on? What is their routine? Where do they spend their evenings? Their mornings?
Estrada: What do you think has made you successful as a conservationist?
BA: One of the big things is that I grew up with parents who respected everyone. They didn’t look down on others just because they were different or held different beliefs. I’ve taken that into my career in natural resources and conservation, and I always come to a table with the intention of listening. I try to make sure that I’m never coming into an interaction with someone else expecting only to speak my opinion and not allow someone else’s opinion to change or influence my mind.
In a lot of these circumstances, if you really want to make positive change, you have to bring everybody to the table, you have to give everyone an equal voice. That’s something I’ve always felt strongly about.
Estrada: Why is conservation important?
BA: Conservation is this constant jab reminding people not to forget about wildlife and open spaces. It’s here, it is worth protecting, it is worth my time, my whole professional career. It’s worth your time to enjoy it and to also work to protect it as much as you can. It’s good to have people working out here to remind the public that [these places] need protecting and make sure it continues.
Estrada: Why do we need to bring more underrepresented voices into the conservation movement?
BA: I think it’s extremely important to start bringing as many new ideas as we can into the outdoor community and conservation because it’s been homogenous for so long. There’s a little bit of diversity but the hunting and angling communities are not keeping pace with the rest of society, or even other outdoor activities, like climbing, hiking, or biking.
If we’re going to continue to promote public lands, fishing, and sustainable lifestyles that involve the land, spending time outside, and harvesting your own food, then we have to allow ourselves to have new ideas, and to do that, we have to have new voices. We have to promote voices that haven’t been elevated yet and oftentimes, in an industry that’s dominated by white males, that means women, people of color, young people; that means breaking that status quo.

Estrada: Why is Artemis and its mission important? Why do the voices of women matter?
BA: Artemis is crucial for playing the role of a safe, welcoming, encouraging place for women who wish to wade into hunting, fishing, and conservation, or who want to grow within the community. It’s a community where immense individual growth can happen and where the hopes for the future vision of the conservation world can be modeled. As unique individual voices and powerful, supportive, passionate collective voices, the women of Artemis (and conservation in general) bring with their voices a new narrative of progress, inclusion, and passion. Some of the strongest, most unique, and forward-thinking voices I know in conservation are those of women, not because of their gender, but because they are fiercely passionate about this work. That spirit right there is what Artemis embodies.
Estrada: What keeps you motivated in this work?
BA: We have all of this public land—640 million acres of it—that doesn’t exist anywhere else in the world, and there’s not a day that goes by that I take that for granted. I never will. That’s what keeps me motivated. Knowing that we have this and working my ass off to make sure that it stays this way.
Estrada: What’s a goal you have for your work, your career?
BA: I hope that I continue to be someone who fights for the places and the experiences that have given both my professional and personal life deep meaning. A windblown ridgeline above an alpine lake, a vast sea of sagebrush rising up to meet a mountain range of 12,000 foot peaks, a free-flowing, wild river with osprey and bald eagles above, trout and salmon within—these are the landscapes that have and will continue to shape me; places that I share with anyone willing to join in the hopes that their own lives will be changed, too.
On my watch, during my career, I hope the wins for the land and wildlife always outnumber the losses. And my deepest hope is that humanity continues to foster this appreciation through education, enjoyment and shared experiences because in the end, the more people who care, the better chance we have to preserve wild things and wild places long after I’m gone.

For a period of over 4 years, and likely still counting, I worked with climbing coach/legend Emily Taylor. For this piece, we worked together to tell the story of her experience in the climbing world as a Black and queer woman for The Alpinist, issue 66.
October 10. 2003: The midday sun blanketed the face of Tu-Tok-A-Nu-La (El Capitan) as Emily Taylor moved up the wall with intention. With her fingertips, she pulled on tiny ledges, and she pressed her toes hard against the granite. She was high up on the Nose, a line that winds its way 3,000 feet up the prow of the southwest face.
~
WITH THOUSANDS OF FEET of air beneath her shoes, Taylor breathed in the crisp autumn air. When she topped out on the thirty-first pitch, she became the first known Black woman to ever complete the route.
Born in the 1970s at the Camp Pendleton base, Taylor was raised by her father, one of a few Black colonels in the US Marine Corps. Her father raised her with the values of "self-reliance, respect and determination," Taylor says. They moved often, relocating from Côte d'Ivoire to Okinawa, and many states in between California and Florida. "Learning to adapt to change was a way of life," Taylor states. After graduating high school, Taylor attended Winthrop University in South Carolina to study music. In her junior year, her father passed away. Suddenly Taylor found herself trying to manage her grief and school-work, as well as homecare for her grandmother, who lived states away.
The summer after her father died, Taylor signed up for a two-month-long Outward Bound course. The second week of the expedition, she and other participants learned to fashion a Swiss Seat (a rappelling harness) out of webbing. Wearing hiking boots, Taylor handily finished and cleaned a 5.10d; she reveled in experiencing the warm, red rock for the first time and her newfound strength. When she got home, she immediately bought climbing gear and started training and working at Charlotte Climbing Center.
After college, Taylor moved to Atlanta, where she worked at a climbing gym part-time as she began her career as an experiential adventure-based facilitator at a children's hospital. In 2001 a friend of Taylor's was denied entrance to the climbing gym because she was in a wheelchair. Taylor quit working at the gym that day. Soon after, she moved to Ann Arbor, Michigan, where her passion for coaching ignited. She became determined to change the system, and her career as a climbing coach got its start. She helped design a harness for paraplegic climbers known as Para-Feet and created instructional and safety videos for climbers with hearing impairments.
As a Black and queer woman, Taylor is drawn to coaching climbers who, like her, are underrepresented in the climbing community. Racist, sexist and ableist comments were frequent at both the gyms and the crags she visited. In 2003 Taylor moved to Atlanta to work as a climbing coach.
There, she spent the next two decades working with Black and Brown youth climbers and athletes with disabilities, independently incorporating equity and inclusion throughout her work.
Taylor's approach with her students is always twofold: teach them how to move on the wall and how to move through society. In 2015 Taylor led a group of kids on a climbing trip in West Virginias New River Gorge. One day they went to the river to relax and found a few white men hanging out. "One of them goes, 'Who's this n--- with all these children?'" Taylor recounts. "I froze. Suddenly I had to make a choice: leave with my students, stay and go in the water, or in some other way react." The scene was all too commonplace. "But this is a reality," Taylor says. "There are places in this country where I can't go and feel safe without having white friends accompanying me."
In 2016 Taylor moved with her daughter to the Bay Area, where she founded Brown Girls Climbing, a team of all Black and Brown identifying girls. The organization began, Taylor says, because she saw "a need [to] create a safe, inclusive space for the most marginalized population in rock climbing." For Taylor, that's a space for the girls to be, and become, unapologetically themselves. It's about being Black and scaling mountains every day, she says, and showing the next generation of Black climbers, including her daughter, how to thrive.
"To be pro-Black is not to be anti-white. Coaching Black and Brown children requires a radical awareness, cultural competency and communal connection, as well as the simple ability to see and value the embodiment and vitality of Black lives," Taylor says. "What it's gonna take for this sport to move forward is for white folks to recognize that there's a lot to unpack here. There's trauma around rope, trauma around bodies. To say 'trust me and sit back' is more than a climbing routine," Taylor says. "It's about honoring the voices of my ancestors and our collective liberation."


Mary Helen Niccolini extends her arms out, outlining Marsh Creek's meandering path from the highway bridge to where it presumably ends, unseen, at the Bay. As we walk down the trail, she points out an important fact: the restoration of Marsh Creek is not a quick project. It won't start displaying signs of completion until years down the line. When it is done, the community will enjoy the fruits of a beautifully restored creek, and the native flora and fauna will benefit from thriving, native habitat. The paved trail that parallels the creek will also connect Brentwood to Big Break Shoreline, a six-mile path for the community to explore.
However, as any ecologist knows well, habitat restoration – and particularly creek restoration – takes time. Time from nature, and hard dedication from folks like Mary Helen who are committed to projects that go beyond the ephemeral and invest in the longterm. Luckily, it’s this component that has driven Nicolini throughout her career. Her passion lies in connecting science with people, and using practical solutions that will benefit both the environment and the local community that depends on it.
Nicolini is composed and brilliant; a scientist and aquatic biologist who is precise, cheerful, and passionate. She lights up when she begins chatting about her love for the ocean and science, as she does recalling some of her first memories outdoors. As a child, she was very aware of the changing seasons. How fall’s warmth diminished into winter and how the crops could no longer grow. Through her family, she recounts fishing and spending a significant amount of time in Santa Cruz, at the ocean. Stunningly, at only four and during her first experience in the water, she nearly drowned.
“A wave caught me and tumbled me in,” she says happily. “My parents thought I’d be scared of the ocean for life. I was startled but I actually loved it.”
A 2nd-generation Mexican American, Mary Helen was raised in Merced, the youngest of 7. Her closest sibling still 9 years apart. Her father was a foreman on an almond ranch, and her mother a homemaker who worked during the summers, packing tomatoes. Beyond, her grandparents were migrant farmworkers who moved with the seasons and the crops, from Palm Springs to Santa Rosa. They immigrated to the United States in the 1910s and, through their dedication to the land and environment, laid the foundations for Mary Helen's lifelong work and approach.
At 59, Mary Helen’s path is familiar to many women of color in STEM, especially considering that she went to college in the late 70s. She recalls being the “only one” studying Marine Biology at UC Santa Cruz, i.e. the only Mexican-American woman in her major, and the offhand comments that sometimes came with it. In one of her most vivid experiences, she remembers being approached at a festival and asked why she wasn't with her own people.
And yet, while her presence in the programs was sometimes seen as an anomaly, she didn't think so. "I didn't grow up seeing myself isolated from nature. I saw that I was a part of it,” says Nicolini. Indeed, her connection to the land from an early age resonates throughout her work, especially in how she favors projects with big scope and longstanding commitment. In other words, projects with positive impacts that might not even come to fruition in her own lifetime.
When you look at Mary Helen’s repertoire of work, it’s clear that her approach is not only holistic — it’s deep-rooted. It seeks to positively affect the lives of people and wildlife through science.
After graduating from UC Santa Cruz, she went on to study the effects of stormwater runoff on aquatic life for her Master’s. She then looked to become more involved with people and science, and joined the Peace Corps in the Dominican Republic. The goal there was to develop a low tech method of aquaculture that might support the livelihood of local fishermen. Afterward, she worked throughout the Bay Area as an aquatic toxicologist, as a graduate student at UC Berkeley, and most recently worked with Friends of Marsh Creek Watershed, which led her to her current job today.
Presently, Mary Helen works as a contracted Aquatic Ecologist for American Rivers, helping lead the design and monitoring of Marsh Creek. As part of her position, she leads student and volunteer groups – understanding that effective restoration projects must also mean involving the community and the next generation of stewards.
Through the student groups, who are primarily students of color, she is able to teach them about the value of creeks and restoration, while providing hands on experience that could influence their own trajectory later. In the fall, Chinook Salmon run through the creek, so the students are able to directly learn how healthy habitat lead to healthy wildlife. The investment ends up being twofold: both in the creek and in the students who might one day become an aquatic biologist like Mary Helen.
It means the most to know that the work she’s doing will positively affect the local community for years to come. In considering the future, it’s also deeply important that she’s working to impact the environment positively, and leave a lasting impression for her daughter, who’s currently in high school.
“After all, that’s where it all comes back. Being able to leave something that’s going to be around for a long time.”








Creative direction, branding and identity designer, involving social graphics, visual identify for the web design, and minor motion design elements for social, as well. Assets were picked up by media and other outlets. Outcome: over $30,000 raised in only two months and re-distributed to Black LGBTQ+ youth across the country.

Sample slides from the Instagram posts.
I’ve been honored to be interviewed and featured for my work through different outlets. One such example comes from 2022, when I was a featured cyclist for Riese & Muller’s print publication featuring four cities in the world: Paris, San Francisco, Copenhagen, and London. It was an eventful shoot spanning a few days in San Francisco, where I lived for a decade before moving to NYC.
The following shows some pictures that didn’t make the edit. Also missing is the interview and spread.
Photographer credit: Lars Schneider on a Leica.

R+M: How would you describe your relationship with cycling?
Em: It began as a kid, but I got really into it starting in college. I wanted to join the triathlon team and so I borrowed a heavy steel bike to do my first one. I eventually bought the bike and used it until after I graduated. Then I wanted to train for an Ironman and invested in my first real road bike. I moved to the Marin Headlands and I biked nearly every day over the Golden Gate Bridge to work. As I rode every morning through windy sunrises and came back in the evenings through dense bone-chilling fog, I became enamoured not just with cycling but with the calmness of the solo commute. While folks were locked in traffic, I would happily glide towards the mountains and home. For a long time, I didn't have a car in San Francisco and I would bike everywhere - to get my food, shop, to see friends, to go to work.







